Jaipur 31 December 2018: Serving the nation for over 50 years now, Krishna Electrical Industries (KEI) Ltd. is the country’s leading house and power cable manufacturer.
Manufacturing products accredited with international standards, the company’s production decisions are backed by extensive research of the market requirements that helps them in better understanding the need of their customers.
Having a strong focus on producing quality products which are affordable while aptly addressing the need of the end users, the wires and cables are especially designed with the best of technology to be energy efficient and to be sustainable in adverse conditions.
The company also emphasizes on the requirements and demands of real estate developers, small scale builders, commercial property builders and contractors for affordable housing.
As the business demand for wires in the real estate business has increased along with increase in housing schemes, this has propelled the growth of retail business for the company. KEI expects profits to exceed by 30% this year from Rs 1,200 crore, last year.
Currently the company is planning to expand their business to tier two and tier three cities and towns through their extensive dealer’s channel. With over 1200 dealers pan India, the company’s retail sales have grown to almost 33% of their turnover in terms of its total sales.
The house wire sales, lighting of housing and power point in the housing; is growing almost 35% – 40% every year. The company’s retail has grown to almost 33% of our turnover with regards to the total sales.
This growing demand can be attributed to several factors like growing demand in solar and wind side of power generation, boom in the amount of infrastructure projects, and conversion of over-head to underground cabling and also due to rise in the steel and refinery sector.
The government’s big push to affordable housing has been a great success. The company is optimistic about its growing market in house wires and cables and are constantly upgrading their products to serve their customers better.