Jaipur, December 14, 2018: Private Life Insurer Shriram Life Insurance Company has bagged the “Best Use of Digital for Social & Economic Development” in the Drivers of Digital Summit and Awards 2018 which was held in Mumbai. The company was also awarded with a “Special Mention” for the Digital Innovation Award.
Shriram Life Insurance Company in partnership with digital consulting and solutions firm Left Right Mind (LRM) has focused on reaching the Aam Aadmi through a strategic mix of digital marketing campaigns in regional languages – initially through Hindi, Marathi, Tamil; and with the use of innovative mobile applications like SureBüddy and Financial Advisory App which was specifically targeted towards the common man.
SureBüddy App helps customers take the first step towards investing in insurance by providing sponsored life insurance worth Rs. 50,000 to users viewing a specific number of advertisements in a day. Shriram Life Insurance‘s Financial Advisory Program is driven by a mobile application designed to benefit the rural population and provide them with a diagnostic of their financial health. The application is an effort towards economic inclusion by helping people in the lower income groups understand their level of financial insecurity and the importance of life cover, saving and investments. Considering that all customers in this segment are not comfortable with the digital medium, the company also has a “Digital Sales Officer” channel to reach and service those who are not familiar with the Digital Technology.
Mr. Casparus Kromhout, MD & CEO, Shriram Life Insurance said, “From our Shriram Group DNA, our Company focuses on serving the Aam Aadmi segment in both offline and digital channels, with significant business coming from rural, tier 2 & tier 3 towns. We are the only Life Insurance Company with around 50% of our business coming from rural India. These digital initiatives further our goal of reaching and covering the most vulnerable families in India, where the loss of a breadwinner can be financially devastating. Our digital program towards broader financial inclusion is only a stake in the ground and the awards are an endorsement that we are on the right path”.
Shriram Life Insurance endeavours to achieve true financial inclusion with a focus on leveraging technology for new innovations; ease of doing business and improving insurance fundamentals with the aim of providing greater value to its customers.
About Shriram Life Insurance
Shriram Life Insurance Company (SLIC) is the Insurance arm of the Shriram Group, one of the most respected Groups in India with a predominant presence in financial services. The Group has been promoting Financial Inclusion of low income families and small businesses. Shriram Life Insurance commenced operations in 2006. SLIC is a Joint Venture between Sanlam and Shriram Group. Shriram Life Insurance’s aim is to offer life insurance plans and solutions that cater to a wider demographic. It has a network of 604 offices across India.